Blog#2 Trader Joe’s

 Name: Wei Cao (Kevin)

January 29, 2017

ENG 100

Dr. Vince Fitzgerald

Blog#2

In China, we have a Chinese proverb which says “Food is of vital importance to human beings.” Dietary is the most necessary material base for their existence and social development. That’s the reason that goes to food market become the part of daily life for most people. I go to Trader Joe’s food market every week, in my opinion, Trader Joe’s food market is markedly different from the other supermarket. It’s not only the place for the local people’s daily needs but also include their culture in this market’s design and the environment.

If you went to the Trader Joe’s market before, you might be attracted by the mass-tone moves performative and the whole room. The delicate color can be paired with early autumn tones and that it looks fabulous with the counter of log color. The original wood color gives us a nostalgic vibe. However, it also gives us a novel feeling because most of the population live in the cities, they used to huge tall buildings of steel and stone. A row of the counter of log color full of fresh fruits and vegetables has always captured the imagination, which people live in the countryside, eat delicious fruit when hungry, and have a rest in the fields when tired. There also have many items on the wall include a few pictures, a plant, inspirational posters or paintings, and any other mementos that make people feel good.

To sum up, all of these designs are the wisdom of artists. Light yellow is the main color with log color as the background, creating a warm and welcoming atmosphere. The decoration of the walls like the nature of lazy life, the Trader Joe’s food market wants to tell us to be happy every day.